Digital Marketing

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

SEM (Search Engine marketing)

  • Search Engine Marketing is the process of gaining traffic and visibility to your website from search engines through both paid and unpaid efforts.
  • Search Engine Marketing encompasses:
  • Social Media Marketing

    Social media marketing enables you to gain traffic, attention and brand recognition.

    Major platforms:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google +
  • Pinterest
  • Youtube
  • Email Marketing

  • Directly marketing a commercial message to a group of people using email.
  • It involves using email to send ads, request business, or solicits sales and is meant to build loyalty, trust, or brand awareness.
  • Email marketing can be done to either sold lists or a current customer database.
  • Used to sending email messages with the purpose of enhancing relationship with its current or previous customers, to encourage customer loyalty and repeat business.
  • Acquiring new customers or convincing current customers to purchase something immediately.
  • Display ad Marketing

    Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

  • Create brand Awareness.
  • Target your audience.
  • Optimize conversion
  • Track your traffic